Local Builder Inspires Customer Loyalty

May 16, 2005

When A.F. Sterling Homes opened its doors in 1987 it's safe to say that nobody had an inkling of the fierce customer loyalty that would be generated by the locally owned and operated homebuilder.

Testimony to that success is the fact that one in five of the company's sales originates from a referral while many buyers have purchased their second, third and even fourth home from A.F. Sterling. Careful attention to construction details, plus a commitment to service after the sale, have firmly established the company's solid reputation with both local realtors and customers looking for strict quality standards, custom features and exceptional value.

Sales and marketing manager Traci Fontaine says that the company's loyal following means that even before they break ground in a particular neighborhood, there is usually a long waiting list of interested people who want to live in one of the new Homes.

The A.F. Sterling commitment to quality has been recognized by industry peers as well with the company holding the unique distinction of being named Builder of the Year by the Southern Arizona Homebuilders Association (SAHBA) three times.

A past recipient of the Volunteer Center of Tucson Award of Excellence for Small Business, the company maintains a continuous focus on being a good corporate citizen. Through its active support of the Tucson Boys and Girls Club, Big Brothers and Big Sisters and other local social service community organizations.

Another part of part of A.F. Sterling's success has been its ability to select desirable neighborhoods in which to build a mix of homes appropriate to modern lifestyles.

"We offer a distinct variety of homes in a variety of nice neighborhoods for a variety of buyers," says Fontaine. "Our major challenge in today's heated real estate market is simply trying to keep up with the extraordinary demand. We therefore encourage shoppers to check our website (afsterlinghomes.com) to determine the status of our home inventory."

Sterling's communities span from within the city of Tucson to Marana's luxurious Dove Mountain, to the popular Oro Valley, to Vail. Additional new communities are now in the planning stages.

At Dove Mountain, which sits on some 5,600 acres of pristine desert in the foothills of the Tortolita Mountains, a limited edition of spacious luxury A.F. Sterling homes are being built on expansive golf course and mountain-view lots. The community, called Dos Lagos, features the award winning Gallery Golf Club at Dove Mountain which has been called one of the best golf courses in Arizona. Residents also enjoy the Gallery Sports Club with its pool and fitness facilities, tennis, and equestrian trails.

Demand has been strong everywhere for Sterling's homes, including Vistoso Highlands - a series of luxury single story homes in an exclusive, gated neighborhood just off Tangerine Road in highly desirable Oro Valley. There, the close proximity to the scenic Tortolita Mountains, the estate-sized home sites, the attractive executive home designs, and the stunning area views combine compellingly for prospective home owners.

In Vail, southeast of Tucson, the sprawling Rincon Mountains provide a spectacular backdrop for two new A.F. Sterling neighborhoods. At The Bluffs at Rancho del Lago, residents enjoy the amenities of an 18-hole course golf course with nine natural spring-fed lakes and a clubhouse. And at Loma Alta Estates, executive style homes on large homes sites are offered including one plan that incorporates a oversized garage for an recreational vehicle. Interstate 10 is just minutes away from both of these Vail communities, making for easy commutes from the Rincon Valley area to the metropolitan Tucson.

Seeking a convenient in-town location? Then you'll want to check out A.F. Sterling's Riverside Place with its each access to the Tucson and Foothills Malls and other retail services. Also nearby is Northwest Hospital, Pima Community College and the city's River parkway and local parks. Sun Tran bus lines are conveniently accessible as is Interstate-10. And kindergarten through grade twelve schools are located in the popular Amphitheater School District. These homes were distinctively designed with Sante Fe or mission style exteriors and include landscaped front yards. Plans also call for a new community swimming pool and ramada.

The comfort and peace of mind typically found in an A.F Sterling home comes with the assurance that yours has been designed to provide you and your family years of cost-savings easy living.

Visit an A.F. Sterling community and see for yourself why this local company has attracted such an avid following. Sterling's maintenance of strict quality standards and provision of exceptional customer value have contributed to that enviable reputation. For additional information about the company and its communities, visit www.afsterlnghomes.com on the world-wide web.